Thematically Speaking with Ari & Rajesh
Ever wondered what you can learn from unrelated topics like B2B marketing and Ancient Greece or product-driven growth and infomercials? Join experienced B2B marketers and friends, Ari & Rajesh, as they navigate their way through decades of experiences in search of practical knowledge and insights, all discussed through the lens of various seemingly unrelated themes or stories. During each chat, they will wander purposefully through life and work experiences to uncover new learnings that B2B marketers and product-driven companies can apply to their everyday lives.
Episodes
20 episodes
Season 2, Episode 9: Let's talk about human-centered brand experience
All brand experiences are influenced by how any customer shows up in that given moment. What is their mindset? How are they feeling? Are they fully present? What if brands could influence how a customer experiences their brand so as to ensure t...
•
Season 2
•
Episode 9
•
23:00
Season 2, Episode 8: How do you begin again?
Seems like a straightforward enough question. Begin again is a simple concept that Rajesh leverages as a part of his daily Vipassana meditation practice, but what could this concept mean for business? What if we could get out from under the bur...
•
Season 2
•
Episode 8
•
17:51
Season 2, Episode 7: Framing the criteria of evaluation
Every day, we make a million different choices. Choices about what to do, what to buy, and what brands or companies to interact with. But as a marketer, have you ever stopped to think about how or why consumers choose your brand or service over...
•
Season 2
•
Episode 7
•
22:13
Season 2, Episode 6: How the experiences all around us shape our thinking
Experience has a lot to do with expectations. When they are met or exceeded, experiences can create memorable moments in our personal lives or with our most beloved brands. Join Ari & Rajesh as they discuss their favorite experiences from t...
•
25:50
Season. 2, Episode 5: Do things that don’t scale
What would it take to have 100% engagement and retention as a brand? Much of the time, marketers tend to think in terms of scalability. But what might happen if we purposefully did things that didn’t scale? What if we allowed ourselves the free...
•
Season 2
•
Episode 5
•
23:39
Season 2, Episode 4: Are political campaigns really all that bad?
Have you ever stopped for a minute to think about why political campaigns are so successful and painfully memorable? In its simplest form, a political campaign is really no different from any other B2B campaign – it seeks to influence the decis...
•
Season 2
•
Episode 4
•
25:36
Season 2, Episode 3: People are even more complicated than we think.
Promotion or prevention. Concrete or abstract. Trait or state. Emotional or Rational. Do you really know what motivates your customers? Good news is that we’ve got behavioral science expert Christopher Graves joining us today for an engaging an...
•
Season 2
•
Episode 3
•
46:24
Season 2, Episode 2: AI: The world is going to be better for it
Sometimes it seems like AI is taking over the world. And in some ways, it just might be. We know that there is an important partnership that must exist between humans and AI – a partnership that can help brands get to market faster, enhance cre...
•
Season 2
•
Episode 2
•
22:54
Season 2, Episode 1: Exploring the path right in front of you
During this new season of Thematically Speaking, Ari & Rajesh will continue to delve into the world of product growth and B2B marketing beginning with this first conversation sparked by a hiking trail in Ari’s neighborhood in New York. What...
•
Season 2
•
Episode 1
•
19:45
Season 1, Episode 10: Ari & Rajesh go to summer camp
They spent time together in Napa recently at WPP Stream, a kind of summer camp for marketers. What did they learn? What were the key topics? What insights did they unearth? Join Ari & Rajesh as they reminisce about their bonding during thei...
•
Season 1
•
Episode 10
•
21:27
Season 1, Episode 9: What do Ari, Rajesh, and famous Met’s player and announcer Keith Hernandez have in common?
The answer? They all believe in the beautiful aspect of the basics, or fundamentals (or Fundies as Met’s fans might recognize). There is something beautiful about the basics as they are the stepping stones for success in marketing and product-l...
•
Season 1
•
Episode 9
•
24:46
Season 1, Episode 8: Ari's Pet Peeve
How many times have you or someone you work with used the term “single source of truth?” Yes, data is imperative to any business, but to be used most effectively, data must be about more than scoreboard keeping. If you approach data from a smal...
•
Season 1
•
Episode 8
•
27:08
Season 1, Episode 7: Velveeta isn’t cheese
This week on Thematically Speaking, Ari & Rajesh dive into some very different brands and what each can teach us about growth hacking and B2B marketing The answer? Pay attention to your super fans. Every brand has them. Even Velveeta. Tune ...
•
Season 1
•
Episode 7
•
25:23
Season 1, Episode 6: What’s really behind extreme beliefs?
People will believe almost anything. Are birds real? Is the earth really flat? Is it because we as humans are constantly searching for communities and a place to feel that we truly belong? Or is it because it’s only natural to want to be surrou...
•
Season 1
•
Episode 6
•
20:02
Season 1, Episode 5: Today we’re talking Muffulettas, hotel pillows, and rental cars
What’s more important…personalization, customization or simply putting yourself in your users’ shoes? Believe in the power of choice and the importance of context. Join Ari & Rajesh as they unpack these concepts through the lens of real-lif...
•
Season 1
•
Episode 5
•
24:11
Season 1, Episode 4: Understanding the magic in Magical Moments
What is it that makes certain experiences so magical and memorable? From Atari to Disney and everything in between, join Ari & Rajesh as they unpack their favorite experiences and what we can all learn from those special and highly magical ...
•
Season 1
•
Episode 4
•
23:36
Season 1, Episode 3: Journey to the center of the Labyrinth
Mazes vs. Labyrinths…do you know the difference? And what does it have to do with B2B marketing & product growth?
•
Season 1
•
Episode 3
•
19:34
Season 1, Episode 2: Who doesn't love a good Infomercial?
What can we apply from the basics of infomercials and legends such as Ron Popeil to digital product growth and marketing?
•
Season 1
•
Episode 2
•
22:10
