Thematically Speaking with Ari & Rajesh
Ever wondered what you can learn from unrelated topics like B2B marketing and Ancient Greece or product-driven growth and infomercials? Join experienced B2B marketers and friends, Ari & Rajesh, as they navigate their way through decades of experiences in search of practical knowledge and insights, all discussed through the lens of various seemingly unrelated themes or stories. During each chat, they will wander purposefully through life and work experiences to uncover new learnings that B2B marketers and product-driven companies can apply to their everyday lives.
Thematically Speaking with Ari & Rajesh
Season 2, Episode 9: Let's talk about human-centered brand experience
All brand experiences are influenced by how any customer shows up in that given moment. What is their mindset? How are they feeling? Are they fully present? What if brands could influence how a customer experiences their brand so as to ensure that customer is fully present for the experience that you designed for them? What is their level of human consciousness at the moment that they are engaging with our experience? How would we as marketers design our experiences differently and how might that help us stand out among our competitors?
