Ever wondered what you can learn from unrelated topics like B2B marketing and Ancient Greece or product-driven growth and infomercials? Join experienced B2B marketers and friends, Ari & Rajesh, as they navigate their way through decades of experiences in search of practical knowledge and insights, all discussed through the lens of various seemingly unrelated themes or stories. During each chat, they will wander purposefully through life and work experiences to uncover new learnings that B2B marketers and product-driven companies can apply to their everyday lives.
Ari leads IBM’s performance marketing, analytics and media globally. He is responsible for developing and delivering the world’s most innovative marketing technology, data science, digital campaigns and performance media to over 5,000 marketers across over 100 countries driving over $20 billion in annual marketing sourced revenue.