Thematically Speaking with Ari & Rajesh
Ever wondered what you can learn from unrelated topics like B2B marketing and Ancient Greece or product-driven growth and infomercials? Join experienced B2B marketers and friends, Ari & Rajesh, as they navigate their way through decades of experiences in search of practical knowledge and insights, all discussed through the lens of various seemingly unrelated themes or stories. During each chat, they will wander purposefully through life and work experiences to uncover new learnings that B2B marketers and product-driven companies can apply to their everyday lives.
Thematically Speaking with Ari & Rajesh
Season 2, Episode 7: Framing the criteria of evaluation
Every day, we make a million different choices. Choices about what to do, what to buy, and what brands or companies to interact with. But as a marketer, have you ever stopped to think about how or why consumers choose your brand or service over another? If you ask Ari, he says the secret is to “frame the criteria of evaluation.” Marketers must frame the criteria in a clear, concise fashion that helps consumers or businesses (in a B2B context) make informed decisions in their life. What rubric or framework does your business use to “create the context that makes choosing easy?”
